This Fall 2010 Del 1 marks the growth of renowned women's brand Hellz, with a more experimental venture entitled 'The Rest Is Her Story,' a collection which conveys a classic story of vengeance while simultaneously exuding sensuality and ferocity.
Drawing upon revenge and exploitation films such as 'Lady Snowblood' and 'Thriller,' the collection makes use of a dark color story to embody the subject matter. Black, white, and marble textures are prevalent throughout the collection and accentuate the unorthodox but innovative silhouettes, as well as complimenting intricate leather, trims and details. Prime examples include the 'Alice,' which is a short fitted jacket with exaggerated shoulders and a back ruffle detail, a jacket inspired by the anti-heroines who display a great strength and confidence while maintaining beauty and grace. Another interesting piece of the collection is the 'Wonderland,' a fine cotton jersey printed tunic with metal hooks and eye trims, that not only demonstrates the boldness and conviction of film vixens, but the brand as a whole as well.
A subtle color story, intelligent and experimental silhouettes, and contrasting metal details culminate in an exhibition of daring feminine sexuality and confidence, truly proving that 'The Rest Is Her Story.'